The real estate sector in Pakistan is currently undergoing massive transformations. The best transformation has been online property portals that have revolutionized the way we buy, sell and rent properties in Pakistan. According to some recent surveys, 80% of property buyers search for a suitable property online. The induction of social media has placed digital marketing of real estate on steroids. From Facebook to Instagram and Twitter, you will see a lot of property being shared and people actually materialize deals out of them. This digital transformation of the real estate sector has been largely due to property buying selling and leasing portals such as zameen.com and olx. Also, the real estate companies are actively playing their role in the digitization of the real estate marketing sector. Here are a few famous property portals of Pakistan and their analysis.
Zameen.com
Zameen is the online portal that started it all in terms of
online real estate marketing, selling, buying, and renting. The portal was commissioned
in 2006 with offices in Lahore. Since 2006, the operations of Zameen.com have
expanded to 13 cities throughout Pakistan. Zameen.com has become a household
name in terms of buying, selling, and leasing property. Zameen.com is basically
a property related classified portal where sellers meet buyers to sell or lease
their inventory. Zameen.com has also played its role in transforming the
overall real estate sector to Pakistan. There are currently more than 20000
real estate agencies registered on Zameen.com with over 20 Million property
listing done to date on the portal. Zameen.com has, so far, an absolute monopoly
over the online real estate market. However, there are some budding portals coming
up. But these portals will need to prove their worth quickly to take on
Zameen.com because if they don’t; they’ll be history. Zameen.com has also
expanded their portal realm to include real estate marketing as well.
Currently, nearly all reputable real estate developers and project owners are
marketing their work through Zameen.com to harvest leads. Also, Zameen.com has
also expanded to kick of Zameen Developers. This part of the Zameen.com
business plans and develops their own real estate projects throughout Pakistan.
OLX
After Zameen.com, OLX is the second most popular real estate classified portal in Pakistan. Although OLX is rated as the number one portal in terms of general classified postings, it is only beaten by Zameen.com in the property classifieds section. Like Zameen.com, OLX is a classified portal where the seller, buyers, and leasers of property can interact to achieve a financial transaction of mutual benefit. Previously, OLX offered only free listings in Pakistan. However, now that has changed. Currently, OLX is following Zameen.com’s model for paid listings and is offering premium listings to real estate agencies. According to the users of OLX’s property listing section, they meet more direct sellers on OLX than Zameen.com. In terms of users and daily website traffic matrices, OLX is the only real estate classified portals that have the capacity to compete with Zameen.com at the moment.
Deal & Deals
Unlike Zameen.com and OLX, Deal & Deals is an
incorporated full-service real estate company with multiple offices in
Islamabad, Rawalpindi, and Lahore. DealandDeals.pk is the official website of
Deal & Deals. Deal & Deals is not only a real estate consultancy firm but is also a real estate project marketing company. This is one of the few
real estate agencies of the region that is a platinum partner and authorized reseller/dealer of more than 5 housing societies. Deal & Deals are deals in Park
View City Islamabad, Islamabad Capital Smart City, Lahore Smart City, Whispering Pines
Resorts and Blue World City Islamabad to name a few. When compared to Zameen.com and OLX,
Deal & Deals is a leader in its own league. It is not a classified portal
for buying and selling property. In fact, it is a standalone real estate agency
of Pakistan that provides excellent property related services to Pakistanis at
home and abroad.
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