How Facebook marketing helps you to reach the right customer

Social Media is one of the best marketing medium that you can use in order to expand your business as a real estate agent. Like other countries, social media marketing in Pakistan is effective and there are a number of ways through which you can reach the right audience at the right time. You should start your social media by first tapping into what your competitors are doing. Competition analysis will lay the

foundation for your social media strategy.  Your competition’s numbers on social media doesn’t necessarily offer an accurate snapshot of their overall success. Their large social media following means there is an active marketplace in your niche. Tap into that enthusiasm! In nearly every niche, (real estate included), there are more than enough people who want and need your services to go around. Watch your competition’s activity online and look for areas where they may fall short—resolve to fill the gap. Choose active followers and reach out with your offerings. Watch closely for content that gains immediate traction with your competition’s audience and offer your own unique spin.

Why Facebook Is Best For Real Estate Agents:

-          Facebook allows you to highly target your specific demographics and farming areas (micro-targeting).

-          Great way to get your listings in front of the right audience.

-          Your influence increases with more traffic.

-          You can advertise open houses and other networking events.

-          Showcasing your posts can help increase engagement and catch the attention of new leads outside of your area of interest.

-          In-depth analytics allow you to measure results

Here are 8 ways to leverage the Facebook social network:

1. Connect and chat with friends, families, and new friends: Facebook is a powerful tool to help you connect with people. It allows users to stay up-to-date with their network, share information, and discuss ideas. Facebook should be used to enhance your real estate marketing, not replace it. When used correctly, it has the power to build relationships, create communities, and so much more! For More details about increasing your reach on Facebook

2. Showcase images, videos, and industry news articles: Sharing content with your network can strengthen your branding. The images, videos, and content you share build relationships keep top-of-mind with your audience, communicates your story, and more. Sharing image posts or blogs can drive traffic to your website and initiate conversations with your network.

3. Build an offline or online community: Through Facebook Groups, you can build an online community of evangelists, referrals, and prospects. Facebook allows users to leave comments and notes that can be accessed anytime – overcoming communication and geographic obstacles that prevent groups to meet. Members can add and receive value from the group by sharing local information, news, and updates about the market.

4. Find buyers for items: Occasionally, your client will sell some of their belongings before moving. Facebook Marketplace is a great tool that you can add to your list of services to help your clients sell their belongings. For instance, if you are dealing in Park View City in Islamabad, then you can easily list your inventory in the Facebook marketplace and find the right buyer for it.

 5. Generate new leads, nurture current leads, convert leads into clients: These can be accomplished with organic or paid posts. Generally, your organic posts will nurture and stay top-of-mind with your audience, while paid posts will generate new leads and convert leads into clients – it all depends on your goal. Most importantly, Facebook can help you find buyers for your listings and listings for your buyers.   

 6. Promote, invite, and remind people of events: You can set up Facebook Events for open houses and other events. Facebook Events have a useful reminder feature that notifies invitees of your event, shares the event with other people, and allows invitees to comment or leave notes about the event. For instance, if you are a real estate dealer dealing in Smart City Islamabad, then you can host a meet and greet event through Facebook. This will leave a great impression on your real estate business.

7. Showoff testimonials, achievements, and milestones: When someone hears about you or meets you, the first place they go to about you is Facebook. It’s also the last place they check. When consumers look for services online and they’re in the evaluation stage, they look for reviews that will support their purchasing decision. Reviews can establish trust and build credibility, which makes converting them into your client easier. For example, if you are a real estate agency based in Lahore and you have sold some residential and commercial plots in Lahore Smart city, then you can ask your clients to leave you a great review on your Facebook page.

 8. Drive traffic to your website: Social media isn’t used to replace your marketing or social life, it’s used to enhance your marketing. With social media, you can post links to your website that drives traffic to it. You can capture your traffic’s info by setting up lead capture on pages with valuable information, content, or tools.